William is a passionate advocate for the intelligent application of technological innovations in the pursuit of our clients’ communications goals and objectives. His wikipedic knowledge of technology is balanced by his ability to place new media tools, technologies and techniques in context when working within any of the wide variety industry clusters we serve. William possesses the rare ability to evaluate and interpret actionable trends in technology, media, social media and analytics, resulting in meaningful insights that contribute heavily to the creation of integrated communications value for our clients.